DQM : what's new

July 16, 2009

LIVESTRONG FIREFLY JACKET DQM and UNDFTD EXCLUSIVE

Filed under: Uncategorized — DQM @ 1:08 pm

LIVESTRONG x NSW FIREFLY JACKET
Introducing the LIVESTRONG Nike Sportswear Firefly Jacket.

The LIVESTRONG Nike Sportswear Firefly Jacket fuses the ethos of lightweight protection with Nike’s most innovative performance materials. Borrowing from the best of outdoor apparel, the cycling-inspired NSW Firefly jacket was created and designed by people who really ride bikes.

The jacket is made from a 35 gram recycled poly-taffeta fabric and features laser cut breathability at the neck, hood peak with internal drawcord channel, a fully adjustable bottom hem and storm flap to keep the wearer warm and the weather out. As a final testament to the Nike Sportswear design principle of form following function, this lightweight jacket collapses on command into the packable chest pocket and includes a caribeener to connect to a belt loop for carrying ease.

The Livestrong Firefly Jacket is available now in the US exclusively at UNDFTD and Daves Quality Meat, where you can also enter-to-win a custom-made track bike. 100% of the proceeds go back to the Lance Armstrong Foundation.

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